Service designer
Find out what a service designer in government does and the skills you need to do the role at each level.
Last updated 30 August 2022 — See all updates
Contents
- — What a service designer does
- — Service designer role levels
- — 1. Associate service designer
- — 2. Junior service designer
- — 3. Service designer
- — 4. Senior service designer
- — 5. Lead service designer
- — 6. Head of service design
- — Roles that share service designer skills
What a service designer does
Service designers design the end-to-end journey of a service. This helps a user complete their goal and government deliver a policy intent. In this role, your work may involve the creation of, or change to, transactions, products and content across both digital and offline channels provided by different parts of government.
Service designer role levels
There are 6 service designer role levels, from associate service designer to head of service design.
The typical responsibilities and skills for each role level are described in the sections below. You can use this to identify the skills you need to progress in your career, or simply to learn more about each role in the Government Digital and Data profession.
1. Associate service designer
As a trainee in an entry-level position, working under supervision, you will need design aptitude, potential and an understanding of the role.
This role level is often performed at the Civil Service job grade of:
- AO (Administrative Officer)
- EO (Executive Officer)
Skill | Description |
---|---|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Communicating between the technical and non-technical Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Evidence- and context-based design Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
2. Junior service designer
Junior designers are graduates with a degree in a relevant subject or relevant work experience.
At this role level, you will:
- explain design decisions, work collaboratively and have responsibility for a service
- work independently after being given direction by more senior designers
- independently identify user issues and important needs
This role level is often performed at the Civil Service job grade of:
- EO (Executive Officer)
- HEO (Higher Executive Officer)
Skill | Description |
---|---|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Communicating between the technical and non-technical Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Evidence- and context-based design Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: awareness Awareness is the first of 4 ascending skill levels |
You can:
|
3. Service designer
A service designer is a confident and competent designer who can develop designs based on evidence of user needs and organisational outcomes.
At this role level, you will:
- be trusted to make good decisions
- recognise when to ask for further guidance and support
- contribute to the development of design concepts
- interpret evidence-based research and incorporate this into your work
This role level is often performed at the Civil Service job grade of:
- HEO (Higher Executive Officer)
- SEO (Senior Executive Officer)
Skill | Description |
---|---|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Communicating between the technical and non-technical Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Evidence- and context-based design Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
4. Senior service designer
A senior service designer is an experienced designer who works with minimal support and can influence and mentor others.
At this role level, you will:
- work with service managers and programme directors to develop design concepts
- potentially have responsibility across complex services
- help set direction and embed good practice within teams
- make important decisions based on research and understand how this research impacts others
This role level is often performed at the Civil Service job grade of:
- SEO (Senior Executive Officer)
- G7 (Grade 7)
Skill | Description |
---|---|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Communicating between the technical and non-technical Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Evidence- and context-based design Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
5. Lead service designer
A lead service designer is an expert practitioner who influences and mentors others.
At this role level, you will:
- work with service managers and programme directors to develop design concepts
- set direction and assure the quality of design delivery across teams
- lead multiple or highly complex services
This role level is often performed at the Civil Service job grade of:
- G7 (Grade 7)
- G6 (Grade 6)
Skill | Description |
---|---|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Communicating between the technical and non-technical Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
Evidence- and context-based design Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
|
6. Head of service design
A head of service design is an expert practitioner with broad industry experience, who can define and assure best practice while influencing, leading and mentoring others.
At this role level, you will:
- influence both design and organisational strategy and priorities
- collaborate with counterpart colleagues across government
- focus on ensuring the right conditions and environment for designers to work effectively
This role level is often performed at the Civil Service job grade of:
- G6 (Grade 6)
Skill | Description |
---|---|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Communicating between the technical and non-technical Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Evidence- and context-based design Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: working Working is the second of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
|
Roles that share service designer skills
Updates
Published 7 January 2020
Last updated 30 August 2022
30 August 2022
- The ‘communicating information’ skill has been renamed ‘communicating between the technical and non-technical’ to ensure consistency across the DDaT Profession Capability Framework.
7 January 2020
- First published.