Product manager
Find out what a product manager in government does and the skills you need to do the role at each level.
Last updated 1 December 2023 — See all updates
Contents
- — What a product manager does
- — Product manager role levels
- — 1. Associate product manager
- — 2. Product manager
- — 3. Senior product manager
- — 4. Lead product manager
- — 5. Head of product
- — Roles that share product manager skills
What a product manager does
A product manager is responsible for the quality of their products. In this role, you will be expected to use your knowledge of user needs and business goals to frame problems and set priorities for your delivery teams.
Product manager role levels
There are 5 product manager role levels, from associate product manager to head of product.
The typical responsibilities and skills for each role level are described in the sections below. You can use this to identify the skills you need to progress in your career, or simply to learn more about each role in the Government Digital and Data profession.
1. Associate product manager
Associate product managers manage subsets of features or components of a product in either its prototype state or once it is live and being incrementally improved. This can be an entry-level role for civil servants who may be looking to progress to product manager or those on emerging talent schemes.
At this level, because you will be learning basic product management techniques, you will report to a more senior product manager.
This role level is often performed at the Civil Service job grade of:
- HEO (Higher Executive Officer)
- SEO (Senior Executive Officer)
Skill | Description |
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Level: awareness Awareness is the first of 4 ascending skill levels |
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Level: awareness Awareness is the first of 4 ascending skill levels |
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Government Digital and Data perspective Level: awareness Awareness is the first of 4 ascending skill levels |
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Level: awareness Awareness is the first of 4 ascending skill levels |
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Level: awareness Awareness is the first of 4 ascending skill levels |
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Level: working Working is the second of 4 ascending skill levels |
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Level: awareness Awareness is the first of 4 ascending skill levels |
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Level: working Working is the second of 4 ascending skill levels |
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Level: working Working is the second of 4 ascending skill levels |
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Level: awareness Awareness is the first of 4 ascending skill levels |
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2. Product manager
A product manager defines, owns and solves problems.
At this role level, you will:
- manage a product through discovery, alpha, beta and live states
- support lead and senior product managers
- potentially line manage associate product managers and support their professional development
- be developing expert skills in and knowledge of product management techniques
- potentially be involved in recruitment
This can be an entry-level role for new product managers who have been working in other digital roles, or civil servants with sufficient experience across other competencies.
This role level is often performed at the Civil Service job grade of:
- SEO (Senior Executive Officer)
- G7 (Grade 7)
Skill | Description |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Government Digital and Data perspective Level: working Working is the second of 4 ascending skill levels |
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Level: working Working is the second of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Level: working Working is the second of 4 ascending skill levels |
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3. Senior product manager
Senior product managers manage multiple products or a single product that is especially complex, high risk or sensitive.
At this role level, you will:
- line manage associate product managers and product managers
- have expert product management skills
- potentially be involved in elements of programme management activity
- be involved in hiring associates, product managers and contractors
This role level is often performed at the Civil Service job grade of:
- G7 (Grade 7)
Skill | Description |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Government Digital and Data perspective Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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4. Lead product manager
A lead product manager is the lead for the product team in their programme or service.
At this role level, you will:
- be as interested in managing people as managing products
- work closely with the head of product (where they exist as a separate role) to provide leadership and direction to all products in a programme or a local product community
- maintain the high level roadmap
- be involved in a range of programme management activities in support of the service owner or programme lead
- be involved in hiring associate product managers, product managers, senior product managers and contractors
- provide leadership in your programmes and across the local community
This role level is often performed at the Civil Service job grade of:
- G7 (Grade 7)
- G6 (Grade 6)
Skill | Description |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
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Government Digital and Data perspective Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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5. Head of product
A head of product management provides support to all product managers in the organisation.
At this role level, you will:
- have expert product management skills
- coach others to increase professionalism
- work with other communities and organisation management to represent community interests
- oversee every member of the community, their role, their assignments, development, pay and performance
- manage hiring, development, moves and exits from the community, covering civil servants and contractors
- line manage senior and lead product managers
This role level is often performed at the Civil Service job grade of:
- G6 (Grade 6)
Skill | Description |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: practitioner Practitioner is the third of 4 ascending skill levels |
You can:
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Government Digital and Data perspective Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
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Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
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Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
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Level: expert Expert is the fourth of 4 ascending skill levels |
You can:
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Level: expert Expert is the fourth of 4 ascending skill levels |
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Roles that share product manager skills
Role | Shared skills |
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Service owner | |
Graphic designer | |
Interaction designer | |
Service designer | |
Application operations engineer |
Updates
Published 7 January 2020
Last updated 1 December 2023
1 December 2023
- The 'DDaT perspective' skill was renamed 'Government Digital and Data perspective' across the framework. This follows the launch of the new Government Digital and Data brand that replaces DDaT.
30 August 2022
- The ‘life cycle perspective’ skill has been changed to practitioner level for senior product manager, and to expert level for lead product manager. The ‘problem ownership’ skill has been renamed ‘problem management’ to ensure consistency across the DDaT Profession Capability Framework.
7 January 2020
- First published.