Product manager

You can:

• demonstrate experience in applying Agile principles in practice
• provide a clear, open and transparent framework in which teams can deliver
• show an awareness of Agile tools and are starting to use them intelligently
• visualise and make visible the work of the team

You can:

• identify and engage users and stakeholders to identify user needs and trends
• decide when you need more user insights and when you have enough to make a decision
• work with others to define the problem and research goals
• use quantitative and qualitative user insights to improve product or service outcomes

You can:

• clearly describe the value of your work
• determine or estimate the benefits your work is expected to deliver
• identify opportunities for reuse, saving time and money

You can:

• explain what each phase of the product or service life cycle is for
• explain how the needs of the product or service vary across phases of the life cycle, and how a team responds to them

You can:

• explain the importance of identifying and measuring product outcomes
• explain the need for baseline data
• identify and explain the priority outcomes for your product or feature

You can:

• describe how product management works with other roles in a multi-disciplinary team
• explain how user and business needs should be balanced in product development
• attend product management community activities

You can:

• create and prioritise actionable goals for your teams, balancing user needs and business perspectives
• make or recommend an evidence-based decision using insight and data
• use a range of product management methods, for example, prioritisation and roadmapping
• work with others in multidisciplinary teams to plan and deliver high-quality product increments

You can:

• identify important stakeholders and communicate with them clearly and regularly
• tailor communication to stakeholders' needs and work with them to build relationships while meeting user needs
• build and reach consensus with stakeholders
• work to improve stakeholder relationships using evidence to explain decisions

You can:

• explain how you make decisions that are aligned to the strategy of your organisation
• explain the importance of having a strategy

You can:

• compare and select the most appropriate delivery methods and processes
• recognise, reflect and adapt when something does not work, encouraging experimentation
• use a blended approach depending on the context
• help teams to measure, evaluate and visualise outcomes
• encourage reflective practice to improve ways of working

You can:

• use user insights to represent users in internal discussions
• advocate for research to be completed with all types of users of the product or service
• use user needs to agree the work that needs to be done and determine priorities with the team
• work with others to understand and recommend tools to get the appropriate user insight

You can:

• estimate the value of each item on your roadmap
• compare effort to value when deciding priorities
• decide when it's appropriate to reuse something, and when it's not
• decide how and when to escalate risk in achieving value
• discuss estimates with stakeholders to validate understanding
• analyse the benefit of investment against anticipated outcomes

You can:

• manage the delivery of products and services that add value through different phases of the life cycle, with some support
• identify if the product or service should move to the next phase and, if it should, how to do this
• ensure the product or service is developed in line with the appropriate service standards for a phase
• use new information to adapt approaches to life cycle management

You can:

• work with others to define key performance indicators that assess performance, value and outcomes
• analyse and use trusted data to make decisions and enable continuous improvement
• be open about your decision making
• identify and explain success metrics to your stakeholders and how the product can contribute to outcomes

You can:

• advocate for your product and a product-led approach
• seek opportunities for reuse and learning in your area
• protect the team, for example, from unnecessary distractions or requests to change direction
• consult and mediate with stakeholders
• participate in product management community activities

You can:

• work with your team to investigate and validate what adds value now and what could add value in future
• create a prioritised roadmap and use it to discuss your product strategy with stakeholders
• address uncertainty while managing scope, ensuring critical deadlines are met and value delivered
• recommend a range of product management methods
• work in the open and share your work

You can:

• work with the team to develop and maintain an understanding of stakeholders
• work with the team to develop and implement stakeholder communications strategies
• identify and resolve issues, influence stakeholders and manage relationships effectively
• build long-term strategic relationships and communicate clearly and regularly with stakeholders

You can:

• engage and work with users, stakeholders and others to develop a strategy and vision
• ensure the strategy sets out the value, benefits and outcomes needed to justify investment in the feature, product or service
• regularly review and iterate the strategy

You can:

• compare and select the most appropriate delivery methods and processes
• recognise, reflect and adapt when something does not work, encouraging experimentation
• use a blended approach depending on the context
• help teams to measure, evaluate and visualise outcomes
• encourage reflective practice to improve ways of working

You can:

• use user insights to represent users in internal discussions
• advocate for research to be completed with all types of users of the product or service
• use user needs to agree the work that needs to be done and determine priorities with the team
• work with others to understand and recommend tools to get the appropriate user insight

You can:

• advocate for user needs, ensuring user value is balanced against cost and value for the organisation
• determine the benefit of a product and persuade others it's the right product to use
• write or contribute to business cases
• communicate business-value propositions
• help others make value-based decisions, influencing the direction of development

You can:

• work and consult with the right people at the right time to move through the life cycle and deliver value
• use evidence to decide when a team should continue, change direction or stop
• identify tools and techniques required at different phases of the life cycle
• guide colleagues and stakeholders through different phases of the life cycle

You can:

• lead product teams to create effective methods for measuring product outcomes
• advocate for data-driven decision making
• help others prioritise to make better choices
• use data to drive continuous improvement, increasing quality and user experience
• identify opportunities to share and connect product data

You can:

• seek opportunities for reuse and learning across your organisation
• represent product management in your area in conversations with senior stakeholders
• protect teams, for example, from unnecessary distractions and requests to change direction
• coach and manage others in product management
• lead some product management community activities and participate in cross-government communities

You can:

• set the strategy and vision for your products, collaborating with others
• create a prioritised roadmap for your products and use it to discuss product strategy at all levels
• plan prioritised work across multiple teams, minimising dependencies and risks
• support multiple teams in delivering quality outcomes in the right way
• coach and mentor others in product management

You can:

• work with the team to develop and maintain an understanding of stakeholders
• work with the team to develop and implement stakeholder communications strategies
• identify and resolve issues, influence stakeholders and manage relationships effectively
• build long-term strategic relationships and communicate clearly and regularly with stakeholders

You can:

• ensure that the vision and strategy deliver the intended benefits and policy intent, and use evidence to challenge this when needed
• work with stakeholders to get agreement on the strategic approach, build trust and adapt based on feedback
• proactively review and iterate the strategy based on user and organisation insights

You can:

• coach and lead teams in Agile and Lean good practices
• create and tailor the right approach for a team, challenging, evaluating and iterating the approach through the life cycle
• experiment with new and innovative ways of working to improve delivery across the organisation
• act as a recognised expert and advocate for Agile and Lean approaches

You can:

• advocate for a range of effective research approaches across the organisation
• coach others in making decisions that meet user needs across a range of channels
• advocate for continuous use of user insights in teams
• use user insights to make strategic decisions to provide the best user experience

You can:

• advocate for user needs, ensuring user value is balanced against cost and value for the organisation
• determine the benefit of a product and persuade others it's the right product to use
• write or contribute to business cases
• communicate business-value propositions
• help others make value-based decisions, influencing the direction of development

You can:

• lead and coach teams through different phases of the life cycle
• ensure effective support for the product or service and its users
• predict, prevent, mitigate and manage potential risks at different phases of the life cycle
• contribute to the assessment of other teams, providing guidance and support

You can:

• lead product teams to create effective methods for measuring product outcomes
• advocate for data-driven decision making
• help others prioritise to make better choices
• use data to drive continuous improvement, increasing quality and user experience
• identify opportunities to share and connect product data

You can:

• seek opportunities for reuse and learning across your organisation
• represent product management in your area in conversations with senior stakeholders
• protect teams, for example, from unnecessary distractions and requests to change direction
• coach and manage others in product management
• lead some product management community activities and participate in cross-government communities

You can:

• set the strategy and vision for your products, collaborating with others
• create a prioritised roadmap for your products and use it to discuss product strategy at all levels
• plan prioritised work across multiple teams, minimising dependencies and risks
• support multiple teams in delivering quality outcomes in the right way
• coach and mentor others in product management

You can:

• direct the stakeholder relationship strategy for your teams
• ensure stakeholders objectives are set and support teams to meet them
• influence and negotiate with senior stakeholders to resolve issues and enable progress

You can:

• support and coach others in creating and implementing a successful long-term strategy and tactical approach that others agree with
• influence and persuade stakeholders to support delivery of the strategy
• support with strategic decision making
• ensure strategic alignment across the organisation

You can:

• coach and lead teams in Agile and Lean good practices
• create and tailor the right approach for a team, challenging, evaluating and iterating the approach through the life cycle
• experiment with new and innovative ways of working to improve delivery across the organisation
• act as a recognised expert and advocate for Agile and Lean approaches

You can:

• advocate for a range of effective research approaches across the organisation
• coach others in making decisions that meet user needs across a range of channels
• advocate for continuous use of user insights in teams
• use user insights to make strategic decisions to provide the best user experience

You can:

• develop and own a business case and iterate it throughout the life cycle
• coach others on identifying benefits whilst balancing user and business needs
• communicate the delivery of incremental value
• build the case for an organisational approach to value through product strategy
• coach and empower teams to take a value for money approach

You can:

• lead and coach teams through different phases of the life cycle
• ensure effective support for the product or service and its users
• predict, prevent, mitigate and manage potential risks at different phases of the life cycle
• contribute to the assessment of other teams, providing guidance and support

You can:

• use data to make prioritisation decisions for multiple or complex projects, products or services
• use data to influence priorities of senior stakeholders
• guide and challenge teams to make better use of data
• guide and challenge teams to demonstrate achievement of outcomes
• identify opportunities to share and connect product data across government

You can:

• seek opportunities for reuse and learning across government
• co-ordinate the product management community
• lead on coaching and mentoring for product management in your organisation
• lead some activities in cross-government communities, establishing and maintaining wider relationships across the profession
• represent product management in your organisation in conversations with senior stakeholders

You can:

• set the strategy and vision for your products, collaborating with others
• create a prioritised roadmap for your products and use it to discuss product strategy at all levels
• plan prioritised work across multiple teams, minimising dependencies and risks
• support multiple teams in delivering quality outcomes in the right way
• coach and mentor others in product management

You can:

• direct the stakeholder relationship strategy for your teams
• ensure stakeholders objectives are set and support teams to meet them
• influence and negotiate with senior stakeholders to resolve issues and enable progress

You can:

• support and coach others in creating and implementing a successful long-term strategy and tactical approach that others agree with
• influence and persuade stakeholders to support delivery of the strategy
• support with strategic decision making
• ensure strategic alignment across the organisation

Strategic ownership

Life cycle management

Applying user-centred insights

Agile and Lean practices

Life cycle management

Agile and Lean practices

Life cycle management

Stakeholder relationship management

Stakeholder relationship management